Sunday, September 26, 2010

2012 Cadillac ATS

Cadillac ATS is the mid-size compact sedan. The new Cadillac has long been speculated to wear the ATS badge.

Cadillac ATS

The Cadillac ATS will share its platform with the next-gen Camaro. The Cadillac ATS sedan will come in 2012, and could also spawn a wagon and a convertible version. Its size and styling will put it up against the IS and G range, along with the 3-Series and C-Class.

You may think the Cadillac CTS already fits that segment, but the C-Class is a 5-Series sized car, despite being competitive on price with the next set down. An upcoming Cadillac DTS replacement in the form of the Cadillac XTS, also due in 2012, will offer a larger car to compete with the 7-Series, S-Class and Lexus' LS line, putting the Cadillac CTS into better perspective.

Positioning a car like the Cadillac ATS in a lower price range might be a very good strategy.